Generation Z is the most interesting yet hard to comprehend audience for e-commerce. Some of its representatives are already solvent, but most of them are just getting ready. Today we’ll analyze their shopping habits and how to adapt to their tastes and improve the shopping experience. Let’s start with the basics: who are these Gen […]

We all know how important it is to design your product detail page (also known as PDP) properly when selling online, making sure its content answers all of the client’s possible questions while presenting the product in an attractive, detailed way

53% of shoppers say that they have stopped buying from a specific online store because of a bad experience or because a competitor offered a better one. The problem boils down to one thing, and it is the lack of understanding of customer experience in ecommerce.

In an environment that is more competitive than ever, how was LG able to increase engagement by 26% on average and make the most out of new technologies like rich media?